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about

I am a graduate student at Southern New Hampshire University obtaining a Master’s Degree in Marketing concentrating in Digital Marketing. Currently I am a Store Manager for GameStop and have spent all of my professional career 13 years in Retail.

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  • Why Human Connection Beats Content in Social Media Marketing

    Joshua Pelletier Enough can be said about the age of social media as well as this new digital age. Companies along with the top brands out there compete trying to reach the masses through various channels and platforms. In doing so creating content that matches the likes and wants of their target audiences. It seems…

  • How Weixin Revolutionizes Social Media Engagement

    By Joshua Pelletier Today’s age you cannot go anywhere without hearing about what was happening on any social media site. Asking your friends, if they saw that funny video on Facebook, or saw your recent vacation pictures so you can talk about it the next day. Social Media has taken over part our society and…

  • Use of Social Media for the Greater Good?

    Published by Josh Pelletier How many times have you been on Social Media this past week, seeing content creators using their platform for dancing, stupid pranks making peoples lives a little difficult? Having a platform that can be used to create change but instead using it poorly and for selfish reasons should not be what…

  • Warby Parker: A Case Study in Social Media Success

    Warby Parker: A Case Study in Social Media Success

    Published on Joshua Pelletier From the Beginning Since the early days of our world, individuals have tried to reach the masses in various different forms of communication. This can include simple forms such as newspapers, telegraphs and printed books. However, now we have seen an evolution in forms of communication as we have it easy…

  • Hello World!

    Welcome to WordPress! This is your first post. Edit or delete it to take the first step in your blogging journey.